Thinking beyond
the QR code
Amazon, the world’s largest seller, is in a unique position to pioneer how people shop on their televisions.
Over the last decade, televisions have continued to get smarter and smarter, but the advertisements we see on them have stayed pretty dumb. With most TVs now connected to the internet, and some even having digital assistants of their own, Amazon saw an opportunity to think bigger, and asked us to design a future vision to demonstrate the creative potential of interactive television ads.
Over several months, we designed a foundational framework and over 80 concepts for how that framework could extend to all kinds of products and services.
Role
Design Director
Project Length
3 months