Turning ads into experiences

Amazon, the world’s largest seller, is in a unique position to pioneer how people shop on their televisions.

Television ads have been around forever, yet the biggest innovation in the last decade is...QR codes. With most TVs now connected to the internet, and some even having digital assistants of their own, Amazon saw an opportunity and asks us to help design a future vision to demonstrate the creative potential of interactive television ads.

Over several months, we designed a foundational framework and over 70 concepts for how that framework could be applied and extended to all kinds of products and services.


E-commerce, Entertainment


Design Director

Project Length

3 months

This case study is restricted by an NDA