I’m a San Francisco-based design director, with experience leading design for some of the world’s biggest companies.

Strategy
Creative Direction
Product Design
I have worked across most areas of design and research but I get the most enjoyment from stuff like...
Setting
a strategy
I’m a plan guy. I love diving in to new domains and setting a strategy to tackle big problems. The toughest part is choosing where to start as there’s always so much to get excited about.
Defining
a vision
My favorite projects challenge the current state and take big swings. A great design vision should make you both excited and nervous, but also show why it’s the right thing to do (and how to prove it).
Crafting
a system
Design systems are at the heart of all modern design projects, or at least they should be. It’s scary how much I love an organized, systemic design. It’s just so satisfying and efficient.
Designing
the details
Directing is fun and all, but sometimes I want to get my hands dirty to explore ideas and flesh out concepts. Workflows, edge cases, micro interactions...a great vision doesn’t work without the details.
Building
a team
I’ve found that teams are at their best (and happiest) when everyone feels empowered to freely explore their creativity. Great ideas come from anywhere and anyone, not just “creatives” or senior staff.
Recent work
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Folks I’ve worked with












Hi! I’m Chris, a design director at a UX research and design agency called Blink, where I’ve been leading transformational design projects for some of the world’s biggest companies.
Over the last 10+ years, I’ve gained experience across all areas of design and research while working on extremely tough design challenges with extremely talented people. Lately, I’ve spent most of my time on design strategy and envisioning, but I still love getting into the details.
I’d love to tell you more about what I’ve been working on, so feel free to get in touch. Talk soon!
I’m a San Francisco-based design director, with experience leading design for some of the world’s biggest companies.

Strategy
Creative Direction
Product Design
I have worked across most areas of design and research but I get the most enjoyment from stuff like...
Setting
a strategy
I’m a plan guy. I love diving in to new domains and setting a strategy to tackle big problems. The toughest part is choosing where to start as there’s always so much to get excited about.
Defining
a vision
My favorite projects challenge the current state and take big swings. A great design vision should make you both excited and nervous, but also show why it’s the right thing to do (and how to prove it).
Crafting
a system
Design systems are at the heart of all modern design projects, or at least they should be. It’s scary how much I love an organized, systemic design. It’s just so satisfying and efficient.
Designing
the details
Directing is fun and all, but sometimes I want to get my hands dirty to explore ideas and flesh out concepts. Workflows, edge cases, micro interactions...a great vision doesn’t work without the details.
Building
a team
I’ve found that teams are at their best (and happiest) when everyone feels empowered to freely explore their creativity. Great ideas come from anywhere and anyone, not just “creatives” or senior staff.
Recent work
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Folks I’ve worked with












Hi! I’m Chris, a design director at a UX research and design agency called Blink, where I’ve been leading transformational design projects for some of the world’s biggest companies.
Over the last 10+ years, I’ve gained experience across all areas of design and research while working on extremely tough design challenges with extremely talented people. Lately, I’ve spent most of my time on design strategy and envisioning, but I still love getting into the details.
I’d love to tell you more about what I’ve been working on, so feel free to get in touch. Talk soon!
I’m a San Francisco-based design director, with experience leading design for some of the world’s biggest companies.

Strategy
Creative Direction
Product Design
I have worked across most areas of design and research but I get the most enjoyment from stuff like...
Setting
a strategy
I’m a plan guy. I love diving in to new domains and setting a strategy to tackle big problems. The toughest part is choosing where to start as there’s always so much to get excited about.
Defining
a vision
My favorite projects challenge the current state and take big swings. A great design vision should make you both excited and nervous, but also show why it’s the right thing to do (and how to prove it).
Crafting
a system
Design systems are at the heart of all modern design projects, or at least they should be. It’s scary how much I love an organized, systemic design. It’s just so satisfying and efficient.
Designing
the details
Directing is fun and all, but sometimes I want to get my hands dirty to explore ideas and flesh out concepts. Workflows, edge cases, micro interactions...a great vision doesn’t work without the details.
Building
a team
I’ve found that teams are at their best (and happiest) when everyone feels empowered to freely explore their creativity. Great ideas come from anywhere and anyone, not just “creatives” or senior staff.
Recent work
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Folks I’ve worked with












Hi! I’m Chris, a design director at a UX research and design agency called Blink, where I’ve been leading transformational design projects for some of the world’s biggest companies.
Over the last 10+ years, I’ve gained experience across all areas of design and research while working on extremely tough design challenges with extremely talented people. Lately, I’ve spent most of my time on design strategy and envisioning, but I still love getting into the details.
I’d love to tell you more about what I’ve been working on, so feel free to get in touch. Talk soon!
I’m a San Francisco-based design director, with experience leading design for some of the world’s biggest companies.

Strategy
Creative Direction
Product Design
I have worked across
most areas of design and research but I get the
most enjoyment from...
Setting
a strategy
I’m a plan guy. I love diving in to new domains and setting a strategy to tackle big problems. The toughest part is choosing where to start as there’s always so much to get excited about.
Defining
a vision
My favorite projects challenge the current state and take big swings. A great design vision should make you both excited and nervous, but also show why it’s the right thing to do (and how to prove it).
Crafting
a system
Design systems are at the heart of all modern design projects, or at least they should be. It’s scary how much I love an organized, systemic design. It’s just so satisfying and efficient.
Designing
the details
Directing is fun and all, but sometimes I want to get my hands dirty to explore ideas and flesh out concepts. Workflows, edge cases, micro interactions...a great vision doesn’t work without the details.
Building
a team
I’ve found that teams are at their best (and happiest) when everyone feels empowered to freely explore their creativity. Great ideas come from anywhere and anyone, not just “creatives” or senior staff.
Recent work
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Folks I’ve worked with












Hi! I’m Chris, a design director at a UX research and design agency called Blink, where I’ve been leading transformational design projects for some of the world’s biggest companies.
Over the last 10+ years, I’ve gained experience across all areas of design and research while working on extremely tough design challenges with extremely talented people. Lately, I’ve spent most of my time on design strategy and envisioning, but I still love getting into the details.
I’d love to tell you more about what I’ve been working on, so feel free to get in touch. Talk soon!
I’m a San Francisco-based design director, with experience leading design for some of the world’s biggest companies.

Strategy
Creative Direction
Product Design
I have worked across most areas of design and research but I get the most enjoyment from stuff like...
Setting
a strategy
I’m a plan guy. I love diving in to new domains and setting a strategy to tackle big problems. The toughest part is choosing where to start as there’s always so much to get excited about.
Defining
a vision
My favorite projects challenge the current state and take big swings. A great design vision should make you both excited and nervous, but also show why it’s the right thing to do (and how to prove it).
Crafting
a system
Design systems are at the heart of all modern design projects, or at least they should be. It’s scary how much I love an organized, systemic design. It’s just so satisfying and efficient.
Designing
the details
Directing is fun and all, but sometimes I want to get my hands dirty to explore ideas and flesh out concepts. Workflows, edge cases, micro interactions...a great vision doesn’t work without the details.
Building
a team
I’ve found that teams are at their best (and happiest) when everyone feels empowered to freely explore their creativity. Great ideas come from anywhere and anyone, not just “creatives” or senior staff.
Recent work
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Cisco U. — Modernizing IT Learning
Cisco asked us to overhaul its learning platform for IT professionals and partners. Based on user insights, we fully re-imagined their learning experience and brand to create a new product called Cisco U., which is currently in development for a 2023 launch.
[NDA Restricted] - Envisioning Interactive Ads
A client asked us to help them envision the future of interactive, voice-enabled television ads. We designed an ad framework and over 70 concepts showcasing how it could be extended. They were so excited by the potential, they fast-tracked an MVP for launch during the 2023 NFL season.
[NDA Restricted] - Dimensionalizing the News
A world-renowned publication brought us in to help them rethink how their mobile app can better expose high-value experiences, increase retention, and build daily habits. Together, we designed a flexible experience that helped readers explore new content and rich formats.
[NDA Restricted] - Modernizing Developer Tools
A leading engineering company asked us to help them evolve their product experience from roughly 200 separate applications into a connected suite of modern, best-in-class tools for software developers. Through several rounds of research and testing, we designed a compelling future vision that is currently in development.
[NDA Restricted] - Reimagining the Seller Experience
A client turned to us to help redesign their seller experience from scratch. After gaining deep customer insights, we built a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams still use as a model of their North Star experience.
Vlocity - Driving Digital Transformation
We partnered with Vlocity to improve the powerful cloud and mobile software they offer for key industries like communications, insurance, and financial services. Over several years, we influenced all aspects of their product experience, helping them get acquired by Salesforce for $1.3B.
Folks I’ve worked with












Hi! I’m Chris, a design director at a UX research and design agency called Blink, where I’ve been leading transformational design projects for some of the world’s biggest companies.
Over the last 10+ years, I’ve gained experience across all areas of design and research while working on extremely tough design challenges with extremely talented people. Lately, I’ve spent most of my time on design strategy and envisioning, but I still love getting into the details.
I’d love to tell you more about what I’ve been working on, so feel free to get in touch. Talk soon!