Professional tools for everyday sellers

Starting with online auctions, eBay has evolved into a worldwide marketplace for peer-to-peer and retail sales.

With competitors closing in, eBay wanted to better understand their customers and imagine what their seller experience would look like if they designed it from scratch. Through deep customer insights, our research identified several unique thinking styles and an opportunity to address the needs of their most important sellers.

After uncovering deep customer insights, we designed a unified, scalable toolset for the modern seller with a fully refreshed look and feel for their product teams to use as a model of their North Star experience.




UX Designer

Project Length

4 months

This case study is restricted by an NDA