Amazon
Amazon
Overview
Over the last decade, televisions have continued to get smarter, but the advertisements we see on them have stayed pretty dumb. Amazon saw an opportunity to think bigger, and asked us to design a future vision to demonstrate the creative potential of interactive television ads. Over several months, we designed a foundational framework and over 80 concepts for how that framework could extend to all kinds of products and services.
Year
2021 (3 months)
Role
Design Director
Deliverables
Experience Architecture, Design Strategy, Product Design, Hi-fi Prototyping, Motion Studies, Evaluative Research
Overview
Over the last decade, televisions have continued to get smarter, but the advertisements we see on them have stayed pretty dumb. Amazon saw an opportunity to think bigger, and asked us to design a future vision to demonstrate the creative potential of interactive television ads. Over several months, we designed a foundational framework and over 80 concepts for how that framework could extend to all kinds of products and services.
Year
2021 (3 months)
Role
Design Director
Deliverables
Experience Architecture, Design Strategy, Product Design, Hi-fi Prototyping, Motion Studies, Evaluative Research
Project Goal
Envision new ways that voice-enabled advertisements can create delightful shopping experiences.
Project Goal
Envision new ways that voice-enabled advertisements can create delightful shopping experiences.
Design documentation
Design documentation
Design documentation
2026 Chris Mueller Design
2026 Chris Mueller Design